Wind energy development in Ontario: a process/product paradox

The Province of Ontario is aggressively pursuing renewable energy development, but not without significant turbulence. Ontario's Green Energy Act (2009) reflects this aggressive pursuit, and is aimed at making the province a global leader in renewable energy development. Wind energy is an integral but controversial part of these commitments. While several installations have been built or announced, conflicts surrounding the development of the technology continue to grow. This article documents, analyses and interprets media coverage in order to understand public discourse potentially driving support for and resistance to wind energy development (WED) in Ontario. Contrary to numerous studies which have elucidated public attitudes towards WED, the media discourse analysed suggests that roadblocks to public acceptance of the technology are more rooted in the development process (renewable energy policies and their implementation) rather than the products of WED (wind turbines). The study highlights the need for increased procedural justice to ameliorate feelings of unfairness which play a key role in fuelling resistance to the technology.