| 莆田塔斗山景区旅游市场开发研究 |
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| 引用本文： | 蒋长春.莆田塔斗山景区旅游市场开发研究[J].资源开发与市场,2005,21(5):471-472,F0003. |
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| 作者姓名： | 蒋长春 |
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| 作者单位： | 莆田学院环境与生命科学系,福建,莆田,351100 |
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| 基金项目： | 福建省教育厅科研项目，莆田学院校科研和教改项目 |
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| 摘 要： | 分析了莆田市旅游客源现状与塔斗山景区客源现状,提出了塔斗山景区客源市场的主要影响因素.根据塔斗山景区的资源价值、市场基础、开拓条件和潜力,确定了塔斗山景区的市场定位,并从旅游产品开发设计、宣传促销等方面来开拓塔斗山景区旅游市场.
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| 关 键 词： | 旅游市场 定位 塔斗山风景区 |
| 文章编号： | 1005-8141（2005）05-0471-01 |
| 收稿时间： | 2005-08-10 |
| 修稿时间： | 2005-08-102005-09-28 |
Developmental Research of Tourist Market of Scenic Spot of Tadou Mountain in Putian |
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| JIANG Chang-chun.Developmental Research of Tourist Market of Scenic Spot of Tadou Mountain in Putian[J].Resource Development & Market,2005,21(5):471-472,F0003. |
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| Authors: | JIANG Chang-chun |
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| Abstract: | The author analyzed the current situation of tourism market for Putian City and Tadou Moutain Scenic Spot, put forward the main influence factors of tourism market for Tadou Moutain Scenic Spot. According to the the resource value of Tadou Moutain Scenic Spot, market foundation, developing condition and potentiality , the author confirmed the market orientation of scenic spot, and proposed from choosing tourist market , travelling products develop , propagate of promoting to open up the tourist market. |
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| Keywords: | tourist marker localization Tadou Mountain Scenic Spot |
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