Existential threat and compliance with pro-environmental norms |
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| Authors: | Immo Fritsche Eva Jonas Daniela Niesta Kayser Nicolas Koranyi |
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| Institution: | 1. Sociel Psychology, Institut für Psychologie, Lehrstuhl für Sozialpsychologie, Friedrich-Schiller-Universität Jena, Humboldtstr. 11, D-07743 Jena, Germany;2. Department of Psychology, University of Salzburg, Austria;3. Clinical and Social Sciences in Psychology, University of Rochester, USA;4. Institut für Psychologie, Lehrstuhl für Allgemeine Psychologie II, Friedrich-Schiller-Universität Jena, Germany |
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| Abstract: | Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three experiments we found support for the latter assumption, showing that mortality salience and salience of pro-environmental norms interacted in predicting pro-environmental attitudes and information search (Study 1), sustainable behavior in a forest management game (Study 2), as well as pro-environmental intentions and behavior (Study 3). Specifically, mortality salience increased pro-environmental conduct only when pro-environmental norms were salient. Moreover, norm salience only had an effect on pro-environmental attitudes and behavior when the threat of personal mortality was salient. We discuss the implications of these results for both terror management theory and the promotion of pro-environmental behaviors. |
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| Keywords: | Pro-environmental behavior Social norms Threat to the self Terror management |
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