Collective guilt mediates the effect of beliefs about global warming on willingness to engage in mitigation behavior

The present research examines whether collective guilt for an ingroup's collective greenhouse gas emissions mediates the effects of beliefs about the causes and effects of global warming on willingness to engage in mitigation behavior. In Study 1, we manipulate the causes and effects of global warming and then measure collective guilt. Results demonstrate that collective guilt for Americans' greenhouse gas emissions is stronger when participants believe that global warming is caused by humans and will have minor effects. Study 2 employs the same manipulations and then measures collective guilt and collective anxiety, as well as willingness to conserve energy and pay green taxes. This study replicates the effect from Study 1 and rules out collective anxiety as a plausible alternative mediator. Collective guilt for Americans' greenhouse emissions was the only reliable mediator of the effect of beliefs about global warming on willingness to engage in mitigation behaviors. The importance of collective guilt as a tool for promoting global warming mitigation is discussed.