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Strategic planning for sustainable tourism development in Poland
Authors:Marek Nowacki  Joanna Kowalczyk-Anioł  Karolina Królikowska  Małgorzata Pstrocka-Rak
Institution:1. Department of Economics, WSB University, Poznań, Poland;2. Institute of Urban Geography and Tourism, University of Lodz, Lodz, Poland;3. Institute of Tourism, WSB University in Wroclaw, Wroclaw, Poland;4. Deparment of Tourism, University School of Physical Education in Wroclaw, Wroclaw, Poland
Abstract:The aim of this article is to evaluate selected tourism development strategies in Poland, in the context of strategic planning, stakeholders’ participation, and sustainable development principles. A questionnaire evaluation of strategy (44 questions) was established and based on measurement scales developed and validated by other authors in earlier studies. The five authors of the study rated 37 tourism development strategies in 13 provinces, 11 cities, 5 counties, 6 municipalities, and 2 other areas. Analysis revealed that they implement paradigms of sustainable development of tourism to only a small extent. Definitely higher quality is documented for higher levels of administrative division. The highest rated domains of the tourism development strategy in the examined documents are Strategic Planning Indicators and Implementation, Monitoring, and Evaluation.
Keywords:Sustainable development  strategic planning  tourism development  regional development
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