文化型海岛善行旅游发展的战略路径选择——以福建湄洲岛为例

海岛旅游发展再一次成为海洋旅游业发展的新突破口.以湄洲岛为代表的文化型海岛凭借其深厚的文化内涵和优质的海滨旅游资源成为海洋旅游业发展的生力军.从解读文化型海岛内涵及特征入手,全面剖析了湄洲岛的优势条件,从文化价值、文化需求、文化生态、文化形态等方面深入挖掘湄洲岛所含文化特性,以此构建起湄洲岛善行旅游发展的“四和四共一发展”的互动效应,探寻出一条具有文化型海岛特点的湄洲岛善行旅游发展之路.

Research on Selection of Strategy Path for Good Tourism Development of Culture-type Island

Island tourism development once again became a new breakthrough of marine tourism development. Culture - type island represented by Meizhou Island, with its profound cultural connotations, as well as high quality coastal tourism resources became a force in the development of marine tourism. This paper started from the interpretation of the content and features of the cultural - type island, analyzed roundly the advantages of the Meizhou island, dug the Meizhou Island＇s cultural characteristics from cuhural values, cultural needs, cultural ecological, cultural forms and so on, in order to build up ＂4 he 4 gong 1 development ＂ interactive efficiency of good tourism development in Meizhou Island, and explored a good tourism development road with the characteristics of culture - type island in Meizhou Island.