禾木景区社区居民旅游影响感知实证研究

旅游目的地居民作为旅游产业的重要利益相关者,对当地发展旅游业的感知和态度直接影响着当地旅游资源的合理利用及旅游业的健康发展.运用社会交互理论和道科西旅游发展阶段理论,通过问卷调查和实地访谈的方法,从四个维度研究了禾木景区社区居民对旅游影响的感知和态度.结果表明,当地居民对旅游经济的影响大都持乐观的支持态度,旅游发展使居民的生计方式、收入水平明显改善;对生活环境的影响较大,对生态环境和环保意识的影响较小;对居民的传统文化影响较弱,居民与游客的双向交流很少,旅游业仍处于初级发展阶段.因此,当地居民的旅游感知目前还停留在经济层面,缺少对传统文化、自然生态、环境保护等感知的关注.

Empirical Study about Perceptions of Tourism in Hemu Scenic Community Resident

Local residents as an important stakeholder of tourism industry, had a direct import on rational use of local tourism resources and on its healthy development. Using the social interaction theory and the theory of tourism development stage and through questionnaires and interviews meth- ods, this paper researched community residents＇perceptions and attitudes on the tourism impacts from four dimensions. The results as fellowed：Firstly, most of local residents＇ attitude to tourism development were supportive, and development of tourism had significantly improved the income levels and changed the livelihoods. Secondly, it had greater impact on the living environment, and less impact on the environment and environmental awareness. Finally, it had weak impact on traditional culture. However, two - way communication between residents and tourists was rarely. In the short term, tourism in Hemu was still in its early stage of development. Therefore, tourist perception of local residents was still stay at the economic level, and lacked of the deeper influence of traditional tourism culture, ecology and environmental protection perception.