| 内部营销理论与HSE推广 |
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| 引用本文： | 姚斌. 内部营销理论与HSE推广[J]. 安全．健康和环境, 2012, 12(1): 17-19 |
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| 作者姓名： | 姚斌 |
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| 作者单位： | 中国石化福建石油分公司输油处,福建福州,350001 |
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| 摘 要： | 介绍了内部营销理论的发展历程,分析了内部营销理论在指导HSE推广工作中的可行性与必要性。
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| 关 键 词： | 内部营销 HSE管理 必要性分析 |
Internal Marketing Theory and HSE Promotion |
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| Yao Bin. Internal Marketing Theory and HSE Promotion[J]. Safety Environment Health, 2012, 12(1): 17-19 |
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| Authors: | Yao Bin |
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| Affiliation: | Yao Bin (SINOPEC Fujian Oil Branch Oil Transportation Department, Fujian, Fuzhou, 350001) |
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| Abstract: | The development process of internal marketing theory was introduced, and the practicability and necessity of using internal marketing theory to guide HSE promotion were analyzed. |
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| Keywords: | internal marketing HSE management necessity analysis |
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