Effects of an educational campaign on public environmental attitudes and behaviour in Poland

This paper examines the effects of educational campaigns on municipal solid waste management in Jas?o City (Poland). In Jas?o, a separate waste collection system for recyclables was introduced 11 years ago. Although household segregation was extensively promoted, the quality of recycled materials collected remained low. The City Council decided in 1999 to adopt a British approach to public education, based on home advisors (selected from the local schools and trained on the sustainable waste management principles) visiting as many households as possible, informing residents about the local waste segregation system, conducting a short survey about residential attitudes and behaviour, and providing people with appropriate educational materials. In 2003 and 2004, home advisors visited 687 households in the private housing estates situated in 37 streets of the city. Their effectiveness and the tonnage of recyclables segregated were monitored across the city. The educational campaign has proved a success, resulting in an increase in recycled wastes collected and the number of inhabitants participating, with the home advisors having positively influenced the way residents think and act towards the wastes they produce. Residents valued the home advisors and appreciated the involvement of young people in the campaign. The education campaign also impacted positively upon the students’ (home advisors) knowledge about waste issues, and provided opportunities for students’ relatives and the whole local community to become more environmentally conscious, through the process of intergenerational communication and influence.