| 基于关系营销的旅行社供应链管理 |
| |
| 引用本文： | 丁苹,何丽娟,魏军.基于关系营销的旅行社供应链管理[J].资源开发与市场,2011,27(7). |
| |
| 作者姓名： | 丁苹 何丽娟 魏军 |
| |
| 作者单位： | 1. 安徽师范大学国土资源学院,安徽芜湖,241003
2. 芜湖职业技术学院应用外语系,安徽芜湖,241000 |
| |
| 摘 要： | 通过对旅行社供应链管理特征和本质的研究,阐述了关系营销在旅行社供应链管理中的作用,指出关系营销能给旅行社供应链管理带来新的竞争优势.从转变思想观念、建立信用体系、实现信息化管理诸方面,详细论述了旅行社进行关系营销指导下的供应链管理的具体方法.
|
| 关 键 词： | 旅行社 供应链管理 关系营销 |
Study on Travel Agency Supply Chain Management Based on Relationship Marketing |
| |
| DING Ping
,
HE Li-juan
,
WEI Jun.Study on Travel Agency Supply Chain Management Based on Relationship Marketing[J].Resource Development & Market,2011,27(7). |
| |
| Authors: | DING Ping HE Li-juan WEI Jun |
| |
| Institution: | DING Ping1,HE Li-juan2,WEI Jun2(1.College of Territorial Resources and Tourism,Anhui Normal University,Wuhu 241003,China,2.Applied Foreign Language Department,Wuhu Institute of Technology,Wuhu 241000,China) |
| |
| Abstract: | By researching the characteristics and nature of travel agency supply chain management,this paper illustrated the function of relationship marketing in travel agency supply chain management,and pointed out that relationship marketing would bring new competitive advantages to the supply chain management of travel agencies.The paper discussed the concrete methods of travel agency supply chain management under the guidance of relationship marketing in detail in terms of transformation of ideas,establishment of... |
| |
| Keywords: | travel agency upply chain management relationship marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
