战略管理在企业管理中的重要性

面对激烈变化、严峻挑战的经营环境,企业欲求得长期生存和不断发展就必须进行总体性谋划。而战略管理便是这种总体性谋划的关键一环。本文主要从战略管理的意义和实施两方面介绍企业应在充分利用环境中存在的各种机会和创造新机会的基础上,确定企业和环境的关系,规定企业从事的经营范围,合理地调动企业结构和分配企业的全部资源,从而使企业获得某种竞争优势。

Significance of Strategic Management in Enterprise Management

Enterprises in such a world of drastic changes and competition are bound to make overall planning for their long-term existence and continuous development. Strategic mangement is the key link in the chain of this overall planning. Through an analysis from the point of view of the significance and implementation of strategic management, this paper has concluded that enterprises should reasonably define their relationships with their environments, locate their business scopes, adjust their structures and distribute their resources according to the opportunities available in their environment and those that are absent but likely to be created.