Effects of labelled meaning on the affective quality of housing scenes

A series of studies examined the effects of labelled meaning on affective response to housing scenes. Students at Ohio State University assessed their feelings towards imagined housing (public or private) and cities (Memphis, Houston and San Francisco). Expected differences in the affective quality were found. Responses to color photographs of specific housing scenes labelled as either private condominiums or public housing were obtained. Differences in scene-affect as a function of labelled meaning were found. Responses to housing scenes labelled as located in either Memphis, Houston or San Francisco revealed no differences in scene-affect as a function of label meaning. This latter finding was confirmed in a non-repeated measure examination. Differences in the fittingness, potency or relevance of the information provided may account for the pattern of findings.