旅皖国内旅游者消费结构初探

分析比较了2001年旅皖国内旅游者消费结构的特点和原因,认为国内旅游者消费结构以刚性旅游消费为主,弹性旅游消费比重较低;普遍具有较强的住宿、餐饮消费偏好,购物、娱乐是消费弱项.为引导旅游者关注弹性消费,实现消费结构合理化,促进安徽省旅游业产业结构的优化升级和经济效益的持续增长,应构建形式多样的大众娱乐设施,丰富旅游景区的娱乐功能,提升旅游商品档次和销售能力,建设多功能购物街,多方位营造安全的旅游消费环境.

Preliminary Research of Domestic Tourists Consumption Structure of Anhui Province

The author analyzed and compared the characteristics and reasons of domestic tourists consumption structure in Anhui in 2001.It concluded that the main domestic tourist's consuming items were rigidity ones.Flexibility ones had low proportions.Tourists generally preferred living and eating consumptions,shopping and entertaining was the weakest items.In order to achieving the rationalization of consumption structure,advancing consumption level,accelerating the escalation of tourism industrial structure and keeping the standing grow of tourism economic benefits,Anhui Province should establish many kinds of entertaining facilities,enriched recreational functions of beauty spots,elevated the rank and distribution ability of tourism commodities,and constructed walking streets which offered not only shopping services,but also eating and amusing ones.All-points safety consumption circumstances were also required.