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基于价值取向的城市森林游憩服务需求研究
引用本文:周璐,肖平,汤澍,陈玲玲.基于价值取向的城市森林游憩服务需求研究[J].资源开发与市场,2014(5):554-559.
作者姓名:周璐  肖平  汤澍  陈玲玲
作者单位:南京林业大学经济管理学院;金陵科技学院人文学院;南京大学地理与海洋科学学院;
基金项目:教育部人文社会科学研究青年基金项目“城市旅游地景观时空演变机制及优化的比较研究——以长三角区域为例”(编号:13YJC790010);江苏省社科研究青年精品课题项目“生态文明视野下江苏城市森林游憩资源开发研究”(编号:13SQC-120);江苏省教育厅高校哲学社会科学研究基金项目“休闲城市导向的游憩空间发展研究——以南京为例”(编号:2013SJD790042)
摘    要:在调查南京城市森林游憩者的基础上,以森林价值取向为预测变量,对城市森林游憩服务需求进行了研究.研究表明,市民的森林价值取向包括生态取向、健康取向、文化取向、产品取向和消极取向五种类型;城市森林游憩服务需求则包括基本需求、拓展需求和个性需求三个层次.通过典型相关分析发现,对森林资源持“健康”、“文化”和“生态”价值取向的市民对森林游憩的“基本服务”需求明显,更重视森林的自然和文化环境保护;而持有“产品”和“消极”取向的市民,则希望森林游憩地能提供更多“拓展”和“个性”服务.在此基础上,提出了积极引导城市森林游憩者的政策建议.

关 键 词:森林价值取向  游憩服务  因子分析  典型相关分析

Study on Urban Forest Recreation Service Needs Based on Value Orientation
Institution:ZHOU Lu, XIAO Ping , TANG Shu, CHEN Ling - ling (1. College of Economics and Management, Nanjing Forestry University, Nanjing 210038, China; 2 School of Humanities, Jinling Institute of Technology, Nanjing 210037, China; 3. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China)
Abstract:Based on the survey of urban forest recreationists in Nanjing, this paper employed the forest value orientations as predictor variables to analyze the service needs of forest recreation. This paper concluded that there were five citizens' forest value orientations, which were ecological, healthy, cultural, product and negative orientations. And there were three service needs of forest recreation, which were basic, additional and individual needs. According to the canonical correlation analysis, the citizens whose value orientations of the forest resource were "health", "culture" and "ecolo- gy" had significant needs for "basic service" and paid more attention to the protection of natural and cultural environment. At the meantime, the citi- zens whose value orientations of the forest resource were "product" and "negativity" had more needs for "additional" and "individual"services. Sever- al policy suggestions were given to actively guide the behavior of urban forest recreationists at the end of the paper.
Keywords:forest value orientation  recreation service needs  factor analysis  canonical correlation analysis
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