Sustaining co-operation for coastal sustainability

Coastal-zone sustainability policies are socially constructed. It follows that their effective implementation depends on the sustainable voluntary co-operation of stakeholders with competing interests and priorities. No form of integrated coastal-zone management can nurture such co-operation as long as the objective is to determine ‘best’ policies, derived by expert-based rational analysis, instead of seeking to identify ‘correct’ policies, ones that can draw the maximum possible stakeholder support. The latter task requires a co-operative coastal-zone management that incorporates the relevant public discourse into the policy formation process in a direct, proactive and conflict minimizing manner. Towards this end, four major challenges are examined for maximizing the stakeholders' motivation for voluntary co-operation: (1) optimism about the level of optimism; (2) agenda setting; (3) value discourse; and (4) information and empowerment.