Friends of the land and the rise of environmentalism, 1940–1954

The rise of the postwar environmental movement is rooted in the development of ecological consciousness within intellectual circles as well as the general public. Though many commentators cite the 1960s as the focal point of the new environmentalism, the ecological ethic had actually evolved by the 1930s in the writings and speeches of both scientists and public commentators. Agricultural conservationists led the way in broadcasting the message of ecology. Friends of the Land, an agriculturally-oriented conservation organization formed in 1940 and active through the 1950s, is an interesting example of how the agricultural community was an integral component in the rise of environmentalism. While Friends of the Land flourished only for a brief period, its goals and the ideas that the group represented illustrate how the ecological ethic was burgeoning by the early-1950s. Furthermore, the history of Friends of the Land is an important chapter in the ongoing quest for ecological agriculture and societal permanence.