基于博弈分析的旅游购物市场转型升级研究

针对目前旅游购物市场存在的诸多问题,学者们提出了很多的措施,但对哪一种措施更有效却缺乏研究.以博弈论作为研究工具,通过在信息不完全状况下对旅游购物市场进行博弈分析,找出了其均衡解,得出了在信息不完全的状况下,旅游购物市场上必然会充斥大量劣质品的结论.再运用博弈论方法对旅游购物市场的两种转型升级策略进行了分析,探讨了在这两种转型升级策略下,旅游购物市场条件得到不同的改善.建议加强市场监督措施,使其更易于实施,效率更高；建立广泛的多部门综合执法的网络；鼓励大众监督.

Study on Improvement of Tourism Shopping Market Based on Game Analysis

Tourism shopping market existed many problems at the current,for these scholars did many research and put forward a lot of measures,but the lack of the research was which one was more effective.In this paper,the game theory as a research tool,through game analysis of tourism shopping market in condition of incomplete information,found out its equilibrium solution,drew a conclusion that the tourism shopping market would inevitably flood with a lot of shoddy in a situation of incomplete information.Using game...