遗产保护与遗产旅游双赢的制度选择

中国遗产保护与遗产旅游面临两难境地。在正确认识中国国情及遗产资源特殊性的前提下。遵循相关原则。对遗产地进行明确的功能分区、对遗产单位与非遗产单位给予明确的职能界定、对遗产区内外的经营项目作出具体的性质区分与经营归属安排。是遗产保护与遗产旅游双赢制度选择的核心内容。遗产单位负责遗产区内的非营利性旅游展示类服务；非遗产单位(包括旅游公司)负责遗产区外的营利性旅游事务经营及遗产区内的营利性特许经营。国家设立专门的遗产行政部门，进而加强政府规制、增强遗产管理的权威性。认真履行制度。

Selection of Institution that Benefits Both Heritage Protection and Heritage Tourism

At present in China, heritage protection is in a dilemma when facing heritage tourism. Based on a thorough understanding of the national conditions in China as well as the special features of heritage resources, and by following related principles, this paper makes a systematic analysis of institution selection which, for the benefit of both heritage protection and heritage tourism, undertakes a clear division of the functional districts within heritage sites, the confirmation of the different roles of heritage departments and non-heritage departments, the determination of the nature of business items and their ownership within and outside heritage sites, etc. Heritage departments take the responsibility of non-profit tourist presentations, while non-heritage departments (including tourist companies) aim at carrying out profit-making tourist services outside the heritage sites,and the specially granted business items within the heritage sites. To strengthen government regulation and fulfill the institutions, the country should set up professionally administrative department of heritage.