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基于CDIO的高职市场营销专业教学模式创新与实践研究
引用本文:尉春艳. 基于CDIO的高职市场营销专业教学模式创新与实践研究[J]. 中国环境管理干部学院学报, 2012, 0(4): 71-74
作者姓名:尉春艳
作者单位:中国环境管理干部学院,河北秦皇岛066004
摘    要:在市场营销专业教学中,通过借鉴CDIO教学理念,建立三系统、四模块教学体系,制定基于项目的"做中学"的教学内容,采用行为导向的六步教学法引导学生主动学习,通过多元化方式进行评价,加强机制建设与教学团队建设。

关 键 词:CDIO  市场营销专业  教学体系  做中学  六步法  校企合作

Teaching Model Innovation and Practice Research on Marketing Specialty based on CDIO in Higher Vocational Institutions
Wei Chunyan. Teaching Model Innovation and Practice Research on Marketing Specialty based on CDIO in Higher Vocational Institutions[J]. Journal of Environmental Management College of China, 2012, 0(4): 71-74
Authors:Wei Chunyan
Affiliation:Wei Chunyan(Environmental Management College of China,Qinhuangdao Hebei 066004,China)
Abstract:CDIO teaching philosophy,this paper established three systems,four modules of teaching system in marketing specialty,formulated the project-based teaching content of "learning by doing",took the teaching method of behavior-oriented "six-step" approach to guide students to learn actively,evaluated by multi-dimension approaches,and strengthened mechanism and teaching team building.
Keywords:CDIO  marketing specialty  teaching system  learning by doing  six-step approach  school-enterprise cooperation
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