| 女性旅游者行为特征分析及其动机研究——以西递、宏村为例 |
| |
| 引用本文： | 陆恒芹,苏勤,陈丽荣. 女性旅游者行为特征分析及其动机研究——以西递、宏村为例[J]. 资源开发与市场, 2006, 22(4): 396-398 |
| |
| 作者姓名： | 陆恒芹 苏勤 陈丽荣 |
| |
| 作者单位： | 安徽师范大学旅游学院,安徽,芜湖,241000 |
| |
| 基金项目： | 安徽省科技厅软科学项目 |
| |
| 摘 要： | 利用SPSS社科统计软件对2005年西递、宏村调查数据进行交互分析和主成分分析，得出女性旅游者客源地结构特征、人口统计学特征、决策行为模式、出游动机等一般规律，最后比较分析了我国与美国高学历女性出游动机的异同，试图为国内外女性旅游市场开发和营销人员提供有价值的参考。
|
| 关 键 词： | 女性旅游者 行为特征 动机 西递、宏村 |
| 文章编号： | 1005-8141(2006)04-0396-03 |
| 收稿时间： | 2006-06-19 |
| 修稿时间： | 2006-07-12 |
Research on Traveling and Motivating Behavior of Women Tourists —— Taking Market in Xidi and Hongcun as An Example |
| |
| LU Heng-qin,SU Qin,CHEN Li-rong. Research on Traveling and Motivating Behavior of Women Tourists —— Taking Market in Xidi and Hongcun as An Example[J]. Resource Development & Market, 2006, 22(4): 396-398 |
| |
| Authors: | LU Heng-qin SU Qin CHEN Li-rong |
| |
| Affiliation: | College of Territory Resources and Tourism, Anhui Normal University, Wuhu 241000 |
| |
| Abstract: | This article analyzed the investigation obtained data from Xidi and Hongcun in 2005 on SPSS. Found the general rule in the structure and character of the feminine market, the demographic characters, the policy- making behavior pattern as well as traveling motivations. Finally, contrasted traveling motivations between the analysis and the university- educated women in American,so as to offer the managers and other employees some valuable reference about domestic and overseas women tourists . |
| |
| Keywords: | women tourists behavior characteristics motivations Xidi, Hongcun |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
