网络嵌入与风险感知对农户绿色耕作技术采纳行为的影响分析——基于湖北省615个农户的调查数据

基于社会嵌入理论，利用湖北省615个农户调查数据，运用结构方程模型实证分析网络嵌入与风险感知对农户绿色耕作技术采纳行为的影响路径及其群组差异。研究发现：（1）当前采用绿色耕作技术的农户比例相对较小，其中以秸秆还田覆盖技术采用率相对较高，而深松、有机肥、生物农药等采用率略低；（2）网络嵌入和风险感知对农户绿色耕作技术采用行为具有显著的正向影响，同时风险感知在结构嵌入对农户绿色耕作技术采纳行为的影响中具有中介效应；（3）相比受教育程度与家庭年收入，家庭实际经营土地面积在网络嵌入对农户绿色耕作技术采纳行为影响中的作用更为明显。鉴于此，建议应积极推进农地适度规模经营，并鼓励建立内嵌于当地农技推广站、以种植大户为先导的绿色适用技术推广与讨论网络，确保绿色耕作技术落到田间地头。同时，政府应加强灾害预警与田间学校建设，通过宣传教育与培训指导，强化农户绿色生产意识，引导农户推行绿色生产方式。

Analysis on the Influence of Network Embeddedness and Risk Perception on Farmers’ Adoption Behavior of Green Agricultural Tillage Technology —Based on the Survey Data of 615 Farmers in Hubei Province

Based on the theory of social embeddedness, using the survey data of 615 households in Hubei province, the structural equation model was used to empirically analyze the influencing path and group differences of network embeddedness and risk perception on the adoption of green tillage technology of farmers. It was found that:(1) the proportion of farmers adopting green tillage technology was relatively small, among which the adoption rate of straw mulching technology was relatively high, while the adoption rate of deep pine, organic fertilizer and biological pesticide was slightly low.(2) Network embeddedness and risk perception have significant positive effects on farmers’ green tillage technology adoption behavior, and risk perception has mediating effects on the influence of structural embeddedness on farmers’ green tillage technology adoption behavior.(3) Compared with education level and family annual income of famers’, the actual land area operated by the family has a more obvious effect on the influence of network embeddedness on the adoption of green tillage technology of farmers. In view of this, it is suggested to actively promote the moderate scale operation of agricultural land, and encourage the establishment of green applicable technology promotion and discussion network embedded in local agricultural technology promotion stations, with big farmers as the forerunner, so as to ensure the green tillage technology to land. At the same time, the government should strengthen disaster warning and construction of field schools, strengthen farmers’ awareness of green production by publicizing education and training guidance, and guide farmers to promote green production mode.