An investigation of driver attitudes and behaviour in rural and urban areas in Norway

This study aimed to investigate differences in self-reported driver attitudes and behaviour in rural, peri-urban and urban areas in Norway. Age, gender and education were controlled for. An additional aim was to investigate the relations between demographics, personality variables, driver attitudes and behaviour in the complete sample and across the different geographical areas. To obtain these aims, a questionnaire was distributed by mail to a randomly selected sample from the Norwegian population registry (N = 6203). Of the distributed questionnaires the response rate was 30%. Differences in attitudes and self-reported behaviour were significant due to type of geographical area. However, the results showed that gender, age and education caused stronger differences than type of geographical area in attitudes to driving and driver behaviour. SEM-analysis failed to reject the notion that the strength of the structural relations was similar in the geographical areas. This could imply that demographic characteristics, and their compositions in rural, peri-urban and urban areas, are more important for differences in driver behaviour and attitudes than characteristics of the traffic environment.