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Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages |
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| Authors: | Patricia L. Winter Brad J. Sagarin Kelton Rhoads Daniel W. Barrett Robert B. Cialdini |
| Affiliation: | (1) Pacific Southwest Research Station, USDA Forest Service, 4955 Canyon Crest Drive, Riverside, California 92507, USA, US;(2) Department of Psychology, Arizona State University, Box 871104, Tempe, Arizona 85287-1104, USA, US |
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| 本文献已被 PubMed SpringerLink 等数据库收录！ | |