农户视角下台湾农业技术在大陆扩散影响因素分析——以广东韶关粤台农业合作试验区兰花种植业为例

以广东韶关粤台农业合作试验区兰花种植业为例,基于农户视角,构建三个维度下7个外因潜在变量,利用问卷调查数据,通过结构方程模型对台湾农业（兰花）技术扩散效果（内因潜在变量）的影响因素进行了分析。结果表明:农户社会网络与主观规范因素、农户对台湾农业的认知因素、台湾农业特点因素、台湾农业技术服务特点因素及基础条件因素等对兰花技术扩散效果具有显著正向影响,相应假设通过检验;农户创业特征及政策环境等两个因素对兰花技术扩散效果的影响不显著,相应假设未通过检验;试验区特殊的地域文化在促进兰花技术扩散的同时,也带来了一些消极影响;试验区应结合当地实际情况,根据兰花技术扩散的影响因素,制定合理的兰花产业发展对策。

Analysis on the influencing factors of the diffusion of Chinese Taiwan's agricultural technology in China's Mainland from the perspective of farmers: Taking orchid planting industry in Guangdong-Taiwan agricultural cooperative experimental zone in Shaoguan of Guangdong province as an example

Taking orchid planting industry in Guangdong-Taiwan agricultural cooperative experimental area in Shaoguan, Guangdong province as an example, from the perspective of farmers, seven potential variables of external factors under three dimensions were constructed. Based on the questionnaire survey data, the influencing factors of the diffusion effect of Taiwan's agricultural (orchid) technology (potential variable of internal factor) were analyzed through the structural equation model. The results show that the factors, such as the characteristics of farmers' social networks and subjective norms, farmers' cognition to Taiwan's agriculture, characteristics of Taiwan agriculture, characteristics of Taiwan agricultural technical service and basic conditions, have significant positive effects on the diffusion effect of orchid technology, and the corresponding hypotheses pass the test. The factors such as the characteristics of farmers' entrepreneurship and the policy environment do not have significant effects on the diffusion effect of orchid technology, and the corresponding hypotheses do not pass the test. The special regional culture in the experimental area promotes the diffusion of orchid technology; however, it also brings some negative effects. According to the influencing factors of orchid technology diffusion and the actual situation, reasonable countermeasures of orchid industry should be formulated in the experimental area.