传统村落旅游地乡愁的测度及其资源价值——以苏南传统村落为例

“记住乡愁”是乡村旅游和乡村振兴的重要内容。基于居民和游客视角,以苏南传统村落为案例地,开发传统村落旅游地乡愁量表,探讨乡愁的资源价值。结果表明:传统村落旅游地乡愁是一个综合概念,是特定人地关系的体现,是在一定时空条件下,乡愁主体、乡愁触点、乡愁载体、乡愁情感、乡愁愿景要素共同作用的结果,不仅仅是离乡的愁绪,思乡的记忆,也体现了一定的文化概念,是情感、记忆和文化的集合体;经过探索性因素分析和验证性因素分析,探讨并验证了传统村落旅游地乡愁的“文化—情感—记忆”三维度量表;主客乡愁之间存在一定差异:居民乡愁强度高于游客,居民情感维度均值最高,文化维度均值最低,游客文化维度均值最高,情感维度最低;乡愁有一定的资源价值,主要体现在情感联结价值、文化认同和传承价值、保护和开发价值三个方面。在此基础上提出了对策和建议。

The measurement of xiangchou and its resource value in traditional village tourism destinations: A case study in Southern Jiangsu

"Remembering xiangchou" (nostalgia) is an important part of rural tourism and rural revitalization. Based on the perspective of residents and tourists, this paper develops the scale of xiangchou for traditional villages in Southern Jiangsu province, and discusses the resource value of xiangchou. The results show that xiangchou in traditional village tourism destinations is a comprehensive concept, which is the embodiment of specific human-land relationship, under a certain spatial and temporal condition, and that it is the result of the interaction of xiangchou subject, xiangchou touch point, xiangchou carrier, xiangchou emotion and xiangchou vision. Xiangchou is not only the sadness of leaving the hometown, but also the memory of homesickness, which embodies a certain cultural concept and is a combination of emotion, memory and culture. Through exploratory factor analysis and confirmatory factor analysis, the paper discusses and verifies the "culture-emotion-memory" scale of xiangchou in traditional village tourism destinations. There are certain differences between the xiangchou of the residents and tourists: the intensity of residents' xiangchou is higher than that of tourists. The mean value of residents' emotional dimension is the highest, while that of cultural dimension is the lowest; the mean value of tourists' cultural dimension is the highest, but that of emotional dimension is the lowest. Xiangchou has certain resource value, which is mainly reflected in three aspects: emotional connection value, cultural identity and inheritance value, protection and development value. Based on this, some suggestions are put forward.