| 中国广告人才现状研究 |
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| 引用本文： | 李爱哲.中国广告人才现状研究[J].防灾科技学院学报,2005,7(4):114-116. |
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| 作者姓名： | 李爱哲 |
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| 作者单位： | 防灾技术高等专科学校,河北,三河,065201 |
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| 摘 要： | 广告人作为广告业的主体,是广告公司竞争发展的首要因素,也是广告业发展的决定因素。本文从中国广告业迅猛发展的情势入手,分析了中国广告业求贤若渴的势态,以及我国广告从业人员的现状和广告公司需要什么样的广告人等几个要素。
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| 关 键 词： | 广告业 广告人 人员素质 新要求 |
| 文章编号： | 1008-7869(2005)04-0114-03 |
| 修稿时间： | 2005年10月6日 |
The Sketchy Analysis of the Present Condition of the Chinese Advertising Talents |
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| Lee Aizhe.The Sketchy Analysis of the Present Condition of the Chinese Advertising Talents[J].Journal of Institute of Disaster-prevention Science and Technology,2005,7(4):114-116. |
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| Authors: | Lee Aizhe |
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| Abstract: | As the main body of the advertising industry,the adman is the primary aspect of the competition and development of an advertisement company;also it is the determining factor of advertising industry development.This article analyzed several key factors concerning adman such as the urgency of the talents demand of the Chinese advertising industry,the present condition of our country advertisement jobholders and what adman advertisement companies need. |
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| Keywords: | advertising industry adman personnel quality new request |
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