Communicating risk for vulnerable groups: a case study of the Mano community’s strategies for collective knowledge to action

This paper discusses the emergent interest in risk communication as a strategy for disaster risk reduction. Communication plays an essential role in understanding risk, but studies suggest that people often do not respond in the way that risk experts anticipate. For risk communication to be effective, vulnerable communities need to understand risk within the local context as well as in terms of sustainability. Risk messages offer communities a way to enhance their collective knowledge of existing vulnerabilities, leading them towards alternative solutions for action. A longitudinal study of the Mano community development approach and its recovery from the 1995 Kobe earthquake illustrates how risk communication dynamics contributed to the community’s sustainable risk reduction. The study concludes that risk communication is a collaborative way for a community to work with risk experts, own their risk information, influence existing policies and practices, develop solutions to reduce vulnerability, and ultimately enhance a community’s capacity for managing future risk.