Giving respondents time to think in contingent valuation studies: A developing country application

This paper evaluates whether the time given people to think about their responses to CVM valuation questions influences their answers. Our study was conducted in Nigeria as part of an evaluation of rural households' willingness to pay for public taps and private connections to improved drinking water systems. Respondents who were allowed time to evaluate the proposed water system bid significantly less than those who did not have that time. Moreover, this conclusion was upheld regardless of whether the water system was a public tap or a private connection.