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临夏回族自治州旅游客源市场分析与定位
引用本文:陈金华.临夏回族自治州旅游客源市场分析与定位[J].资源开发与市场,2002,18(5):61-62,27.
作者姓名:陈金华
作者单位:华侨大学旅游系,福建,泉州,362011
摘    要:本文在临夏州客源市场调查与分析的基础上,确定其客源市场应定位在周边地区,包括兰州、定西、甘南、青海省西宁、同仁等地市;在完善和发展观光休闲旅游的基础上,发展文化修学游、民族节庆体验游、生态休闲度假游、黄河三峡风情游、穆斯林民俗游、古生物考古游,并提出了相应的市场开发策略。

关 键 词:市场调查分析  市场定位  临夏回族自治州
文章编号:1005-8141(2002)05-0061-02

Tourist Generating Market Analysis and Location for Linxia Hui Autonomous Prefecture
CHEN Jin-hua.Tourist Generating Market Analysis and Location for Linxia Hui Autonomous Prefecture[J].Resource Development & Market,2002,18(5):61-62,27.
Authors:CHEN Jin-hua
Abstract:By investigating and analyzing the tourist generating market of Linxia Prefecture,the author located the market in the areas nearby,including Lanzhou,Dinxi,Gannan,Xining and Tongren and so on.After developing the ordinary type of tourism,several other types should also be developed,such as educational touring,traditional cultural touring,eco-tourism touring,Three gorges of Yellow River touring,Musilin cultural touring,and archaeological touring.Finally,some developing strategies were set forth.
Keywords:market survey and analysis  market locating  Linxia Hui Autonomous Prefecture
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