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The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines) |
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| Authors: | Yamagishi Kafferine Ocampo Lanndon Abellana Dharyll Prince Tanaid Reciel Ann Tiu Ann Myril Medalla Maria Esther Selerio Egberto Go Chrisalyn Olorvida Rey Cesar Maupo Amalia Maskariño Dearielyn Tantoo Emilyn |
| Institution: | 1.Department of Tourism Management, Cebu Technological University, Corner M.J. Cuenco Ave. and R. Palma St., 6000, Cebu City, Philippines ;2.Department of Industrial Engineering, Cebu Technological University, Corner M.J. Cuenco Ave. and R. Palma St., 6000, Cebu City, Philippines ;3.Institute of Food Science, Innovation and Technopreneurship, Cebu Technological University, Corner M.J. Cuenco Ave. and R. Palma St., 6000, Cebu City, Philippines ;4.Department of Foods, Garments and Cosmetology Technology, Cebu Technological University, Corner M.J. Cuenco Ave. and R. Palma St., 6000, Cebu City, Philippines ;5.Department of Industrial Engineering, Palompon Institute of Technology, Evangelista Street, 6538, Palompon, Leyte, Philippines ;6.Department of Hospitality Management, Palompon Institute of Technology, Evangelista Street, 6538, Palompon, Leyte, Philippines ; |
| Abstract: | Environment, Development and Sustainability - The current literature has espoused the role of social media platforms in promoting tourism destinations. Despite such advances, limited works are... |
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