Development of information intensive agrichemical management services in wisconsin

This paper examines opportunities to improve the environmental and economic performance of cropping systems through intensified application of information in agrichemical management. Through intensified application of information, both net farm income and environmental quality may increase through more closely matching the specific needs of the crop with the type, timing, and volume of chemical inputs used in crop production. This study examines the current status and future prospect of agrichemical dealers offering information intensive agrichemical management services to producers. Agrichemical dealers are the focus of this study because: (1) farmers are perceived as ill-prepared to substantially upgrade the sophistication of their agrichemical management without off-farm support, and (2) dealers enjoy a close relationship with farmers, which potentially could be expanded to include a variety of information-based services. A mail survey was conducted of all agrichemical suppliers/applications in Wisconsin. The response rate was 76% (172 of 225). Substantial numbers of services were found to be offered by many dealers. The majority of these services were related to traditional yield-enhancement function. Services that have a greater potential to mitigate the negative environmental impacts of inefficient agrichemical use and have higher on-farm data requirements were found to be less widely offered by dealers. Analysis of constraints to further development of information-intensive services indicates that dealers offering significant numbers of services are concerned with constraints external to the dealership, while dealers offering relatively few services perceive internal constraints as most limiting. This relationship indicates that efforts to accelerate dealerships' development of information-intensive agrichemical management services should focus on specific constraints operating on targeted dealerships.