| 旅游者购物介入研究——以黄山市国内旅游者为例 |
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| 引用本文： | 王蕊,苏勤.旅游者购物介入研究——以黄山市国内旅游者为例[J].资源开发与保护,2012(2):185-186. |
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| 作者姓名： | 王蕊 苏勤 |
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| 作者单位： | [1]徐州师范大学历史文化与旅游学院,安徽徐州221116 [2]安徽师范大学国土资源与旅游学院,安徽芜湖241003 |
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| 基金项目： | 安徽省人文社科基地研究项目（编号：2005sk069）. |
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| 摘 要： | 以黄山市国内旅游者为例,在问卷调查的基础上,对旅游者的购物介入水平进行了测量,并将测量结果与国外相关研究结果进行了比对。研究发现,在旅游购物业中存在＂2—8法则＂,即约有80%的旅游者属于中、高购物介入水平,20%属于低购物介入水平。
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| 关 键 词： | 购物介入 国内旅游者 黄山市 |
Research on Tourists＇ Shopping Involvement A Case Study of Domestic Tourists of Hnangshan |
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| Authors: | WANG Rui SU Qin |
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| Institution: | 1 .School of History Culture and Tourism, Xuzhou Normal University, Xuzhou 221116, China; 2. College of National Territorial Resources and Tourism, Anhui Normal University, Wuhu 241003, China) |
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| Abstract: | This paper took domestic tourists of Huangshan City as a case study and conducted a quantitative research on tourists＇ shopping in- volvement and compared the results with related research findings abroad.It suggested that there was a ＂law of 2- 8＂ in the tourism shopping indus- try_ There. were 80% of the tourist belormed to the mid- hi~_h shoo~in~ involved, and the left 20% belonged to low shopping involvement. |
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| Keywords: | shopping involvement domestic tourists Hnuangshan City |
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