A utopian perspective on ecology and development

Summary Effective communication concerning environmental issues can take a variety of forms. The following essay is offered as a metalogue, a piece of writing in which the writing itself illustrates the principles developed in the writing.International readers will be helped if they know that Jack Armstrong and Sergeant Preston are heroes of moralizing (and often jingoistic) radio dramas popular among children in the United States during the War years and that the Tom Mix Holster Set and the A-bomb Ring were premiums offered to children in boxes of cold cereal in the period after the War. These trivia illustrate the kinds of societal messages directed toward the generation of Americans who presumably will be running the country during the 1980s.The authors are a professor of Psychology and Ethology and a graduate student in International Development. Both attended Harvard University in the late 1950s and the University of California, Berkeley, in the early 1960s. Their autobiographical reflections have something to say about the motivation underlying the environmental movement and where these motivations are likely to lead in the near future.