Research on Tourism Competitiveness of Chinese Island Counties: Based on Factor and Cluster Analysis

Abstract

From the perspective of tourism competitiveness, the paper takes 12 island counties of China as the research object, and applies the method of factor analysis to study their competitiveness. The result shows that Putuo and Dinghai are more competitive while Pingtan and Nan’ao are less competitive. Finally, the 12 island counties are divided into four styles: first-class competitive county (Putuo), seond-class competitive counties (Dinghai,Yuhuan), third-class competitive counties (Chongming, Daishan, Changdao, Changhai and Shengsi), fourth-class competitive counties (Dongshan, Dongtou, Pingtan and Nan’ao) by cluster analysis. The classification of island counties is to clear their relative position, then to promote their development.