| 乡村旅游形象系统策划——以黟县深冲村为例 |
| |
| 引用本文： | 张明珠,卢松,陈思屹,管兵中.乡村旅游形象系统策划——以黟县深冲村为例[J].资源开发与市场,2007,23(7):659-661. |
| |
| 作者姓名： | 张明珠 卢松 陈思屹 管兵中 |
| |
| 作者单位： | 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000 |
| |
| 基金项目： | 安徽省高校青年教师科研项目;安徽师范大学校科研和教改项目 |
| |
| 摘 要： | 乡村旅游是新农村建设的重要模式。以黟县深冲村为例，首先基于地脉、文脉、市场感应以及竞争替代4个要素分析进行旅游形象总体定位，然后从理念识别系统、行为识别系统和视觉识别系统3个层次进行旅游形象系统策划，这是乡村旅游可持续发展的内在要求。
|
| 关 键 词： | 乡村旅游 深冲村 旅游形象 |
| 文章编号： | 1005-8141(2007)07-0659-03 |
| 修稿时间： | 2007-05-18 |
Design on Village Tourism Image System——A Case Study of Shenchong Village in Yixian County |
| |
| ZHANG Ming-zhu,LU Song,CHEN Si-yi,GUAN Bing-zhong.Design on Village Tourism Image System——A Case Study of Shenchong Village in Yixian County[J].Resource Development & Market,2007,23(7):659-661. |
| |
| Authors: | ZHANG Ming-zhu LU Song CHEN Si-yi GUAN Bing-zhong |
| |
| Institution: | College of Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000, China |
| |
| Abstract: | The village tourism was an important pattern for new tillage building. This article took the Shenchong village of Yixian as an example, the whole tourism imaged orientation based on the analysis of four factors as natural and historical background,market induction,the competition and substitutes,then it made the tourism image designs from three levels on Mind Identity System, Behavior Identity System and Visual Identity System. This was the intrinsic demand for sustainable development of village tourism. |
| |
| Keywords: | village tourism Shenehong Village tourism image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
