| 旅游商品的模糊综合评价 |
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| 引用本文： | 瞿佳佳,骆高远.旅游商品的模糊综合评价[J].资源开发与市场,2007,23(12):1146-1147. |
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| 作者姓名： | 瞿佳佳 骆高远 |
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| 作者单位： | 浙江师范大学,旅游与资源管理学院,浙江,金华,321004 |
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| 摘 要： | 旅游商品是旅游市场经济效益产出中非常重要的一个方面。面对市场上旅游商品良莠不齐和缺少旅游商品相关评价标准的状况,采用模糊数学方法对旅游商品进行综合评价。在提出四层评价体系实施方案的同时,将该评价方法应用于旅游实践,从而为旅游商品开发者、生产者、经销者或旅游景区的旅游商品开发管理提供参考。
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| 关 键 词： | 旅游商品 模糊综合评价 层次分析 |
| 文章编号： | 1005-8141（2007）12-1146-02 |
| 修稿时间： | 2007-10-26 |
Fuzzy Synthetic Evaluation on Tourism Commodity |
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| QU Jia-jia,LUO Gao-yuan.Fuzzy Synthetic Evaluation on Tourism Commodity[J].Resource Development & Market,2007,23(12):1146-1147. |
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| Authors: | QU Jia-jia LUO Gao-yuan |
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| Institution: | Tourism and Resource Management College, Zhejiang Normal University, Jinhua 321004, China |
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| Abstract: | Tourism commodity played very important role in the in-put and out-put of tourism market economy.Considering the environment market chaotic and lack of assessment standard for tourism commodity,the dissertation probed into the comprehensive assessment of tourism commodity with the method of fuzzy synthetic evaluation,and provided executive plan,which had four-hierarchy assessment system,to apply to the practice of tourism.And further,this method could help tourism commodity developer or manager for reference. |
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| Keywords: | tourism commodity fuzzy synthetic evaluation APH |
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