低碳消费偏好与低碳产品需求分析

低碳消费方式是低碳经济的重要环节,本文对低碳消费偏好和低碳产品需求及其影响因素作了理论分析和实证研究.首先对低碳产品的消费偏好进行了分析,低碳产品消费偏好的两个最重要特征是二元价值结构的产品和超越基本价值的消费偏好,在此基础上构建了低碳产品效用函数.然后根据低碳产品效用函数给出了低碳产品的一般需求模式,结合低碳产品置信度变量的引进,构建了一个具体的低碳产品需求函数,并对低碳产品需求函数进行分析,揭示了低碳产品需求的一些基本性质.为了验证低碳消费理论分析的结论,做了低碳产品消费的问卷调查.对问卷调查进行统计分析,结果表明:收入越高,对低碳产品支付的价格就越高;低碳产品的环境价值置信度越高,意愿支付价格就越商；低碳产品碳排放量降低越多,低碳产品需求价格就越高.最后,结合以上分析,从低碳宣传和公益广告、设立低碳产品标准、鼓励低碳产品技术研发角度提出了促进低碳消费发展的政策建议.

On Low-carbon Preference and Consumption Function

Low-carbon consumption is the key link of low-carbon economy.Low-carbon preference and a consumption function is theoretically analyzed and empirically researched.First,analysis on low-carbon preference shows that binary value structure and hyper-basic value consumer preference are two features of preferences of low-carbon products.Based on preference and utility of a single consumer,utility function is deduced,which forms the basis of general demand model.With the introduction of the parameters of degree o...