Product development and responsible consumption: designing alternatives for sustainable lifestyles |
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| Institution: | 1. École de Design Industriel, Faculté de l''Aménagement, Université de Montréal, C.P. 6128, Succ. Centre-Ville, Montréal, Québec, Canada H3C 3J7;2. Faculty of Environmental Design, University of Calgary, 2500 University Drive N.W., Calgary, Alberta, Canada T2N 1N4;3. Lancaster Institute for the Contemporary Arts, The Roundhouse, Lancaster University, Lancaster LA1 4YW, UK;1. School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, 611731, China;2. Department of Applied Mathematics, The Hong Kong Polytechnic University, Kowloon, Hong Kong;1. Symbiosis Institute of Operations Management (Constituent of Symbiosis International University), Plot No. A-23, Shravan Sector, CIDCO, New Nashik 422008, India;2. Charlton College of Business, University of Massachusetts Dartmouth, North Dartmouth, MA 02747-2300, USA;3. Plymouth Business School, Plymouth University, Plymouth PL4 8AA, United Kingdom;4. Sussex School of Business, Management and Economics, University of Sussex, Sussex House, Falmer, Brighton BN1 9RH, United Kingdom;5. NEOMA Business School, Rouen, 1 Rue du Maréchal Juin, BP 215, 76825 Mont Saint Aignan Cedex, France;6. Collaborative Innovation Center for Ecological Economics and Management, Anhui University of Finance and Economics, No. 962, Caoshan Road, Anhui Bengbu 233030, PR China;1. Dept. of Management, Economics and Industrial Engineering, Politecnico di Milano, Milan, Italy;2. Dept. of Industrial Engineering, Business Administration and Statistics, Universidad Politécnica de Madrid, Madrid, Spain |
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| Abstract: | This paper presents insights from a research project that examines the notion of ‘responsible consumption’, its relationship to consumer preferences and expectations, and its implications for product design and development. The paper discusses the issue of sustainable consumption in relation to product development and summarizes initial findings from a study conducted among people who consider themselves responsible consumers. Notably, four different profiles of ‘simplifiers’ are described. The study shows that people who took part in the research adopt more sustainable lifestyles not only because of an ecological consciousness, but also because of perceived personal factors or benefits. The study also reveals that participants have both a close and distant relationship to objects and that they prefer products that allow them to be engaged in the activity of “doing”. Product development strategies informed by these insights are explored. The paper suggests that product designers can support and encourage those already active or interested in orienting their consumption habits towards more sustainable solutions by envisioning appropriate ecologically and socially responsible product alternatives. |
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