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Demand for environmental quality information and household response: Evidence from well-water arsenic testing
Institution:1. Department of Economics, Michigan State University, United States;2. Lamont-Doherty Earth Observatory, Columbia University, United States;3. World Bank, United States;4. Department of Energy and Environment, TERI University, India;1. Department of Agricultural and Resource Economics, University of Maryland, 2200 Symons Hall, College Park, MD 20742 USA;2. NOAA Fisheries, Northeast Fisheries Science Center, 166 Water Street, MB 19, Woods Hole, MA 02543, USA;3. NOAA Fisheries, 1315 East West Highway, Silver Spring, MD 20910, USA;1. Dept. of Natural Resources, TERI University, New Delhi, India;2. Dept. of Regional Water Studies, TERI University, New Delhi, India;3. Centre for Advancement of Sustainable Agriculture, New Delhi, India;4. Dept. of Civil Engineering, Nationa Institute of Technology, Manipur, India;1. Department of Hydrology, Indian Institute of Technology Roorkee, 247667, Uttarakhand, India;2. Department of Soil and Water Conservation, G.B. Pant University of Agriculture & Technology, Pantnagar, 263145, Uttarakhand, India;3. University of Nebraska–Lincoln, Nebraska, Lincoln, NE, 68588, USA;1. State Key Laboratory of Pollution Control and Resource Reuse, School of Environment, Nanjing University, China;2. U.S. Environmental Protection Agency, National Center for Environmental Economics, United States;3. Kyung Hee University, South Korea;4. Population Research Instituition, Business School, Nanjing University, China;1. Georg-August-University of Goettingen, Germany;2. Luleå University of Technology, Luleå, Sweden
Abstract:Access to information about environmental quality may facilitate low-cost preventive measures that protect human health. In this paper, we study the demand for information about environmental quality and the behavioral response to the information provided. With a field experiment conducted in Bihar (India), we estimate the price sensitivity of demand for diagnostic testing of drinking water wells for arsenic of natural origin – a serious threat to the health of tens of millions of villagers across South and Southeast Asia. Demand is substantial but sensitive to price; uptake falls from 68% to 31% of households over our price range (Rs. 10 to Rs. 50). We further assess how households respond to information regarding the contamination level in their wells. About one-third of households with unsafe wells switch to a safer water source. Finally, we demonstrate that households that received adverse test outcomes are more likely to selectively forget test results, and proactively remove evidence of their wells' arsenic status.
Keywords:Information    Environmental quality    Willingness to pay    Arsenic    Ground water
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