Evaluation model for developing,implementing, and assessing conservation education programs: Examples from Belize and Costa Rica |
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Authors: | Susan K Jacobson |
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Institution: | (1) Program for Studies in Tropical Conservation Department of Wildlife and Range Sciences, University of Florida, 118 Newins-Ziegler Hall, 32611-0304 Gainesville, Florida, USA |
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Abstract: | Evaluation of conservation education programs can: (1) provide accountability in demonstrating a program's worth, (2) offer
an opportunity for receiving feedback and improving programs, (3) further our understanding of the process of program development,
and (4) promote conservation education by substantiating claims about its benefits. The Planning-Process-Product systems evaluation
model provides feedback needed for making decisions about the development, implementation, and outcome of a program. Planning
evaluation was useful in assessing the needs, goals, opportunities, and constraints of a number of programs in Costa Rica
and Belize, such as a forestry education project and a zoo outreach program. It provided a basis for making planning decisions
incorporating specific objectives, such as the reforestation of a region or a change in knowledge and attitudes in program
participants. Process evaluation provided a Costa Rican sustainable development program with feedback during its implementation
and enabled it to modify and improve its newsletter for local farmers and its ecology classes for school children. Product
evaluation assessed project accomplishments, such as the $700,000 raised by the Children's Rainforest group and the 20 miles
of riparian land under conservation management as part of the Belize Community Baboon Sanctuary project. Outcomes are compared
with the programs original monetary or land management objectives to determine the success of the programs and to provide
feedback for improvement. |
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Keywords: | Conservation education Program evaluation Environmental education Park interpretation Resource management Sustainable development |
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