基于制度与技术情境的企业绿色管理战略研究

企业绿色管理已有研究将制度和技术在两个不同的领域进行分析,忽视了绿色管理是对制度和技术压力的反应,两种压力同时并存甚至相互影响.技术创新的"正外部性"和环境问题的"负外部性"要求在分析企业绿色管理行为时,整合制度和环境技术创新以及二者的相互关系.已有文献普遍强调作为强制性制度的环境规制对技术创新的驱动效果,而较少关注制度压力与技术创新的交互作用.通过对企业面临的制度压力和技术压力相互关系的分析,本文构建了基于制度与技术情境的企业绿色管理战略选择模型.企业绿色管理战略是制度压力和环境技术等因素相互作用的结果,对制度压力的反应有助于技术效率的提高,而企业所处的制度情境也影响到其对技术压力的响应方式.针对我国目前的环境监管现状,本文为制定有助于清洁技术采纳和扩散的环境政策提出相应建议.

Firm's Green Management Strategy from Institutional and Technical Perspectives

Institution and technology were analyzed in two separate realms in prior green management research, ignoring the facts that firm's green practices are reactions to both institutional and technical pressures, which co-existed and even interplayed. Considering the positive externality related to technical innovation and the negative externality of environmental impacts, an integration of environmental institution, environmental technology innovation and their interaction is of great importance when analyzing firm' s green management activities. Prior literature generally highlighted the driving forces of coercive institutions such as environmental regulations, but paid little attention on the interaction of institutional pressure and technology innovation. By exploring the interrelated institutional and technical pressures, this article developed a preliminary green management strategy model based on institutional and technical context. We conclude that firm's green strategy is the result of an interaction between factors involving institutional pressure and environmental technology. Firm' s responses to institutional pressure can lead to increased technical efficiency; meanwhile the institutional context may have influence on the way they respond to technical pressure. Some policy recommendations were put forward to facilitate clean technology adoption and diffusion in China regarding current environmental regulation framework.