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试论地震预测预报的公关宣传策略
引用本文:王云基,牟雅元.试论地震预测预报的公关宣传策略[J].灾害学,1999,14(4):90-94.
作者姓名:王云基  牟雅元
作者单位:四川省地震局!成都610041
摘    要:从社会科学的公共关系学和公关心理学理论并结合地震探索的实践上对地震预测预报问题进行了讨论。指出过去对该科学领域的评价与宣传报道有不尽完善之处。文中尝试给出了关于地震能否预测, 如何评价等敏感问题的公关宣传策略。

关 键 词:地震  预测预报  评价  公关策略  管理

A PRELIMINARY DISCUSSION ON THE STRATEGY OF PUBLIC RELATION PROPAGANDA ABOUT EARTHQUAKE PREDICTION
Wang Yunji,Mou Yayuan.A PRELIMINARY DISCUSSION ON THE STRATEGY OF PUBLIC RELATION PROPAGANDA ABOUT EARTHQUAKE PREDICTION[J].Journal of Catastrophology,1999,14(4):90-94.
Authors:Wang Yunji  Mou Yayuan
Abstract:In the light of theory of public relations and public psychology as well as the practice in earthquake research, the problems on earthquake prediction are discussed. Some improper evaluation and propaganda on the work of this field in the past are pointed out. Sensitive questions on the strategy of propaganda on whether earthquake is predictable or not and how to evaluate earthquake prediction are presented tentatively.
Keywords:Earthquake prediction  Evaluation  Strategy of public relations  Administration
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