| 饭店绿色竞争力的关键要素与提升路径探讨 |
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| 引用本文： | 朴明子,谢芳.饭店绿色竞争力的关键要素与提升路径探讨[J].环境工程,2008(Z1). |
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| 作者姓名： | 朴明子 谢芳 |
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| 作者单位： | 天津财经大学旅游系; |
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| 基金项目： | 天津市哲学社会科学研究规划资助项目(TJGL06-100) |
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| 摘 要： | 饭店的绿色竞争力是企业在提高了绿色化水平后在市场竞争中所表现出来的相对优势。绿色竞争力是企业竞争力的一部分,它主要由绿色技术、绿色管理、绿色产品、绿色人力、绿色营销等五个关键要素构成,并通过这些要素的改进和提高来实现饭店整体竞争力的提升。通过绿色竞争力的提高,可以使饭店在不牺牲环境利益的前提下获得更大、更持续的经营效益。
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| 关 键 词： | 饭店 绿色竞争力 关键要素 提升路径 |
AN EXPLORATION OF KEY FACTORS AND IMPROVING MEANS OF HOTEL GREEN COMPETITIVE POWER |
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| Piao Mingzi Xie Fang.AN EXPLORATION OF KEY FACTORS AND IMPROVING MEANS OF HOTEL GREEN COMPETITIVE POWER[J].Environmental Engineering,2008(Z1). |
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| Authors: | Piao Mingzi Xie Fang |
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| Institution: | Piao Mingzi Xie Fang(Tianjin University of Finance , Economics,Tianjin 300222 China) |
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| Abstract: | Green competitive power is now becoming one of the main aspects that value a company's competence.Hotel green competitive power is the comparative advantage demonstrated in the market competition after a hotel enhancing its level of greening.It is composed of five key factors: green technology,green management,green products,green human resources and green marketing.Through the improvement of these factors,an organization's competitive ability can be increased.Therefore a hotel can gain greater and more sus... |
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| Keywords: | hotel green competitive power key factors improving means |
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