熵权多目的地TCM模型及其在游憩资源旅游价值评估中的应用——以武夷山景区为例

多目的地环程旅行问题是TCM模型研究应用的难点和热点,减少费用分成权重确定中的主观因素成为旅游价值评估的关键性问题。论文提出基于熵权的费用分成法,综合考虑了游客在旅游区的消费情况、旅游资源要素价值、资源影响力等多方面影响因素,权重确定完全基于组合景点间的差异,避免了主观因素的影响,使费用分成合理、科学。通过对武夷山景区国内旅游价值的分析计算结果表明2002年武夷山景区游憩资源的国内旅游价值为22.301×10⁸元,其中消费者支出15.407×10⁸元,人均实际支出1452元;消费者剩余6.894×10⁸元,人均消费者剩余为650元。研究结果表明,熵权多目的地TCM模型是正确可行的。

Principles and Application of Using Entropy-weight-based Multiple-destination Travel Cost Method to Evaluate the Tourism Value of Recreation Resources: A case study of Wuyishan

Travel cost method(TCM) is one of the most practical and effective methods to evaluate the tourism value of recreation resources,and widely existing multiple-destination problem is one of its most difficult and hot issues.Travel cost distribution model and portfolio of site model have been set up now,and the former has become the first choice for its operated more simply and understood easier,such as travel scenic distribution,ticket cost distribution,stayed-overnights distribution,and so on.Among all these ways,how to decrease the subjective in cost distribution turns out to be the point to the question. An entropy-weight-based multiple-destination travel cost method is put forward in this thesis,which takes into consideration comprehensively the tourist consumption,recreation resources element value and recreation resources impact.Tourist consume index includes tourist's stayed-days,stayed-overnights,ticket cost and other soft cost in some scenic;recreation resources element value index consists of its recreational use value,scientific culture value and its precious and rare degree;its famous degree and period suited for travel constitute recreation resources impact index. A case study of the application of entropy-weight-based multiple-destination travel cost method is demonstrated.The evaluation of the Wuyishan tourism value of recreation resources show that:the native tourism benefits of Wuyishan recreation resources in 2002 was 22.301×10⁸ yuan,including consumer cost of 15.407×10⁸ yuan(1 452 yuan per person)and consumer surplus of 6.894×10⁸ yuan(650 yuan per person).The study result which is reasonable compared with the up-to-date review of outdoor and indoor recreation shows that the entropy-weight-based multiple-destination travel cost method is feasible.