基于生态标签制度的海洋生态产品生态补偿标准区域差异化研究

论文运用海洋渔业产品生态标签制度,以两个海岛型旅游目的地为案例,对海洋生态产品生态补偿标准区域差异化进行了研究。结果表明:1)浙江省舟山市普陀区和山东省烟台市长岛县分别有93.41%和95.90%的受访者支持海洋渔业生态标签产品,愿意为海洋渔业生态标签产品支付比普通海产品更高的价格;2)舟山市普陀区旅游目的地的浙江省游客、江苏省-上海市游客、安徽省-江西省-福建省-河南省-湖南省-湖北省-山东省游客和其他省(市、区)游客,承担的生态补偿标准分别为10.53、10.98、11.03和11.18元/kg,或14.39、17.59、20.54和22.87元/人次,通过海洋渔业产品生态标签制度,2013年可获得1.035 8×108元的生态补偿资金;3)烟台市长岛县旅游目的地的山东省游客、北京市-天津市-河北省-山西省-河南省游客和其他省(市、区)游客,承担的生态补偿标准分别为10.86、12.85和13.70元/kg,或13.26、17.57和17.56元/人次,通过海洋渔业产品生态标签制度,2013年可获得0.207 0×108元的生态补偿资金。研究发现,两个旅游目的地均存在生态补偿标准的区域差异性。

Study on the Regional Difference of Eco-compensation Standards for the Marine Ecological Products Based on Marine Fisheries' Eco-Label Schemes

Marine fisheries' eco-label schemes are used to research the regional difference of ecological compensation standards (ECSs) for the marine fisheries' eco-label products (MFEPs) using two island tourist destinations as typical cases. The results indicated that: 1) 93.41% of respondents in Putuo District of Zhoushan City would like to pay for the MFEPs , and it is 95.90% in Changdao County of Yantai City. Moreover, the respondents in the two destinations would be willing to pay higher prices for the MFEPs than for the ordinary seafood products. 2) In Zhoushan destination, the ECSs undertaken by tourists from Zhejiang Province, Jiangsu Province and Shanghai City, Anhui-Jiangxi-Fujian-Henan-Hunan-Hubei-Shandong pro-vinces, and the other provinces are 10.53, 10.98, 11.03 and 11.18 yuan per kilogram, or 14.39, 17.59, 20.54 and 22.87 yuan per person, respectively. The ecological compensation funds were 1.035 8×10⁸ yuan in 2013 by marine fisheries' eco-label schemes. 3) In Changdao destination, the ECSs undertaken by tourists from Shandong Province, Beijing-Tianjin-Hebei-Shanxi-Henan provinces, and the other provinces are 10.86, 12.85 and 13.70 per kilogram, or 13.26, 17.57 and 17.56 yuan per person. The ecological compensation funds were 0.207 0×10⁸ yuan in 2013 by marine fisheries' eco-label schemes. The study found that the regional difference of ECSs exist in two destinations.