井冈山红色旅游流时空分布及网络结构特征

旅游流是红色旅游目的地产业运行的重要监测指标,对旅游地规划和经营管理具有显著的指针意义。基于网络游记数据,利用ArcGIS和社会网络分析方法,对井冈山旅游流的时空分布及网络结构特征进行了分析。研究发现：（1）井冈山旅游流形成了以“茨坪—黄洋界”为中心的双核多点空间格局,而时间分布上则呈现出周期性循环的季节差异。（2）井冈山旅游流网络呈现出“核心—边缘”的层级结构,形成了西北—东南走向的“龙市—杜鹃山”密集流动区,其中黄洋界、龙潭、茨坪三个景区占据旅游集散枢纽的核心地位。（3）井冈山旅游流网络中的11个节点（景区）可划分为扩散型、平衡型和集聚型三类,其中“茨坪→黄洋界”“黄洋界→龙潭”构成了核心路径。

Spatio-temporal distribution and network structure of red tourism flow in Jinggangshan

Tourism flow is an important indicator of industrial operation of red tourism destination, which plays a significant guiding role for the planning and management of tourism destinations. Based on 1286 online travel notes of typical travel websites (2000-2020), this paper uses ArcGIS spatial analysis method and social network analysis method to examine the spatio-temporal distribution and network structure characteristics of Jinggangshan red tourism flow. Results show that: (1) Tourism flow in Jinggangshan has formed a double-core and multi-point spatial pattern with "Ciping-Huangyangjie" as the center, while the temporal distribution presents a periodic seasonal difference, which is closely related to climatic and phenological changes, holiday system and other factors. (2) Tourism flow network in Jinggangshan presents a "core-periphery" hierarchical structure, and forms a "Longshi-Dujuanshan" dense flow area in the northwest-southeast direction, in which the tourist flow between Huangyangjie, Longtan and Ciping is most frequent, occupying the core position of tourism distribution hub. Erling, Tongmuling, Xiangzhou and Xiankou occupy the peripheral position of tourism flow network. The reasons for this hierarchical structure are mainly related to tourism transportation, supporting facilities, tourism attractiveness, geographical location and other factors. (3) The 11 nodes (scenic spots) in Jinggangshan tourism flow network can be divided into three categories: diffusion type, balanced type and agglomeration type. Among them, Ciping is the only diffusion-type scenic spot, Longshi is the only agglomeration-type scenic spot, while Huangyangjie, Longtan, Zhufeng, Dujuanshan and Maoping belong to balanced-type scenic spots. Among all the flow paths between 11 nodes, "Ciping→Huangyangjie" and "Huangyangjie→Longtan" are the core routes in the tourism flow network. In order to further promote the development of Jinggangshan red tourism in the new period, this research puts forward the following suggestions: (1) Strengthening the exploration of the revolutionary history and the connotation of red culture in scenic spots, develop diversified theme tourism products in different seasons and the characteristics of holiday system, so as to attract the deep participation of different groups, and obtain the understanding of the red revolutionary spirit. (2) Improving infrastructure and tourism route planning, enhance the integration degree of peripheral scenic spots (nodes) in the tourism flow network, and create a more systematic and balanced tourism network. (3) Allocating red tourism resources and other economic and social elements rationally within Jinggangshan region, and strengthen the driving role of the agglomeration-type scenic spots and core routes in the tourism flow network, so as to realize the integration and coordinated development for Jinggangshan red tourism.