基于扎根理论的琼北火山地区传统村落新业态发展探讨——以海口市美孝村为例

农村新业态发展是激发农村经济活力和推进乡村振兴的重要举措。海南省琼北火山地区传统村落历史悠久、分布面广、资源丰富、形态特异,然而传统古村落发展较为缓慢,产业单一、业态发育不足,农民增收困难。在乡村振兴、国际旅游岛建设及海南自贸试验区建设等战略实施的宏观背景下,琼北火山传统村落迎来农业深度发展和产业融合发展的新机遇。本文以海口永兴镇美孝村为例,运用扎根理论质性研究方法,通过半结构化访谈,广泛采集村民的新业态发展意愿和建议,构建了美孝村新业态发展框架模型,因地制宜提出尊重农户意愿的新业态发展类型,以期为美孝村经济社会转型和琼北火山地区传统村落的新业态发展提供实践参考。

Research on development of new business forms for traditional villages in Northern Hainan volcano area based on the Grounded Theory: Taking Meixiao village in Haikou as a case

The development of new business forms in rural villages can invigorate their economic growth and has proven to be one of the most important strategies for rural revitalization. The traditional villages of volcano area in northern Hainan province boast a long history, abundant natural resources, wide geophysical distributions and cultural diversity. However, the development of traditional villages has historically been handicapped, consistent with their simple-industry economy, lack of diversification of business forms and difficulty in income growth for the villagers. In the context of Hainan's rural revitalization, international tourism island construct and pilot of free trade zone, the traditional villages of volcano area are faced with new opportunities of in-depth agricultural and industrial development and integration. This research uses Meixiao village in Haikou as a case study, where a qualitative research approach of the Grounded Theory and a semi-structured interview were adopted for collecting data on public will and opinions on the development of new business forms. Subsequently, it establishes a framework for the model of new business forms development in Meixiao village, and proposes tailored business types that consider the aspirations of the villages. This research aims to help provide a reference and guide for the socio-economic transformation and new forms of Meixiao village, and for the development of new business forms for the traditional villages in Northern Hainan in general.