中国地理资源期刊集群微信融平台经营的实践与经验

随着官媒时代的终结,以微信公众号为代表的新媒体的盛行,强烈地冲击着传统纸媒。微信公众号能够增加期刊与读者群之间的“粘性”,从而扩大期刊的学术影响力和社会知名度。在中国地理资源期刊网微信公众号的运行实践基础上,系统总结期刊微信融平台经营的实践与经验,并以《地理研究》等数据为例,阐述微信推送对期刊产生的综合作用,以期为科研微信融平台的运行提供指导和借鉴意义。研究结果表明：（1）科研微信融平台上生产好微推需遵守十四条原则、十一条创意要求;（2）坚持不懈地在微信公众号上发送消息,可以增加编辑与读者之间的交流、拓展读者范围、增加文章的下载量和被引量,从而树立学术期刊的品牌形象,提升期刊的学术影响力;（3）集群化的科研微信融平台的运行,一定要注意共同维护平台形象、谁制作谁负责、合理安排发文量和发文时间、个刊微平台实现互补等。持续地创意和推出微推,需要长期坚持,把期刊编辑和学术研究、移动互联时代、全媒体手段等积极“融”起来,实现期刊由传统纸质出版向富媒体出版、期刊由文献生产者向学科与社会集成型知识服务提供平台的两大根本性转型,才是期刊的根本出路。

The operational practice and experience of Chinese Geographical and Resource Journals cluster Wechat Finance Platform

With the end of official media era, the traditional paper media was strongly shocked by the prevalence of new media with Wechat Public Account as a representative. Wechat Public Account could improve the academic influence and social visibility by increasing the viscosity of journal and readers. In order to provide guidance and references for other scientific Wechat Finance Platforms, the operational practice and experience of the periodical Wechat Finance Platform will be summed up, and comprehensive effects of Wechat operation on journal development will be stated by taking an example of Geographical Research based on the Wechat Public Account of Chinese Geographical and Resource Journals cluster. The results showed that: (1) Fourteen principles and eleven creative requirements should be followed in order to produce good Wechat. (2) Four points should be paid attention so as to run the cluster scientific Wechat Finance Platform better. Long-term persistence is needed for the production of good Wechat. To realize media convergence and the transition of traditional paper publishing to rich media publishing is the fundamental way out for scientific journals.