引入绿色可再生能源的电力产品营销策略改进研究

从绿色可再生能源电力产品营销策略现状分析着手,分析绿色可再生能源的分布不均匀及绿色可再生能源的营销制度尚未完善对电力发展产生的严重制约。引入绿色可再生能源理念,从合理推广绿色可再生能源的电力产品、大力开发绿色可再生能源电力产品、拓宽绿色可再生能源电力产品市场、建立绿色可再生能源电力产品交易系统、健全绿色可再生能源电力产品的营销法规及制度以及制定绿色可再生能源电力产品的产业竞争优势战略等方面对电力产品营销策略进行改进,实现绿色可再生能源的合理分配。

Marketing Strategy Improvement of Power Products Introducing Green Renewable Energy

Based on the status quo of green renewable energy power product marketing strategy, this study pointed out the existing power product sales mechanism. It analyzes the uneven distribution of green renewable energy and the fact that the mar-keting system of green renewable energy is not yet perfect,which seriously restricts the development of electric power,and intro-duces the concept of green renewable energy. From the rational promotion of green renewable energy power products,this paper provides improvement suggestions from the prospective of vigorously develop green renewable energy and power products, ex-pand the market of green renewable energy and power products,establish a green renewable energy and power products trading system, perfect the marketing regulations and regulations of green renewable energy and power products. The competitive ad-vantage strategy and other aspects of marketing strategy of power products should be improved to realize the rational distribution of green renewable energy.