Environmental awareness and biodiversity conservation among resettled communal farmers in Gwayi Valley Conservation Area,Zimbabwe

This study was conducted in Gwayi Valley Conservation Area in Zimbabwe. The objective was to evaluate the level of environmental awareness raising among rural communities resettled by government in a wildlife conservation area and their behavior and actions towards biodiversity conservation. We selected three communities based on the degree of exposure to environmental awareness campaigns by various government departments and non-governmental organizations. This formed a gradient of exposure to environmental awareness campaigns, ranging from the most accessible and exposed community (Hangano), moderately exposed (Gwayi) through to the least accessible and exposed community (Karna). We used focus group discussions, key informant interviews and structured interviews with 95 respondents in the selected communities from November 2016 to April 2017. Through public awareness raising, a number of conservation groups were established including fire and hunting committees, anti-poaching teams and environmental resource monitors. While these groups were found to be either inactive or less effective in Gwayi and Karna, all were found to be very active and effective in Hangano. Similarly, community behavior and actions that caused biodiversity loss such as indiscriminate cutting of live trees, poaching, streambank cultivation, fishing in rivers with nets and use of sledges were much reduced in Hangano than in Gwayi and Karna. Frequent environmental awareness campaigns played a critical role in promoting biodiversity in Hangano. We conclude that substantial gains can be made in environmental conservation by investing more in public awareness campaigns, particularly in developing countries such as Zimbabwe where financial resources for conservation are scarce.